Mark Zuckerberg believes AI celebrities interacting with fans is a thing of “next year.” Kevin Dietsch and Theo Wargo
- Meta CEO Mark Zuckerberg spoke to Verge about the “huge need” for AI versions of celebrities.
- However, he said it was “more of a thing for next year” due to brand safety concerns.
- “People want to interact with Kylie. “Kylie wants to nurture her community, but there are only so many hours in the day,” he said.
Meta CEO Mark Zuckerberg believes there is a “huge need” for AI versions of celebrities that fans can interact with.
Using Kylie Jenner as an example, Zuckerberg said during an hour-long interview with The Verge published on Wednesday: “People want to interact with Kylie. Kylie wants to nurture her community, but there are only so many hours in the day.”
He explained that AI could serve as Jenner’s assistant and consumers would have fun interacting with them. “People will be clear that they are not interacting with the physical Kylie Jenner, it would be some kind of AI version,” he added.
However, Zuckerberg said AI versions of celebrities could be “more of a thing for next year” due to concerns about brand safety – as celebrities want to be sure their image is not used to make problematic statements.
“Oh yeah, but in some ways the technology doesn’t even exist to be able to train it like that,” Zuckerberg said, pointing out the limitations of current AI technology.
Zuckerberg’s interview with The Verge was recorded last week. Meta introduced 28 AI personalities for its chatbots at the Meta Connect event on Wednesday.
Kylie Jenner’s sister Kendall was one of the celebrities who lent her likeness to these AI characters – alongside other celebrities such as Snoop Dogg, Tom Brady and Paris Hilton. Kendall’s AI personality is Billie, a “no-BS, ride-or-die companion.”
For comparison, this isn’t the first time someone has highlighted the possibility of AI high performers.
Users have already reported seeing an increase in viral AI-generated music and celebrity deepfakes on social media.
In April, Canadian singer Grimes said she would split royalties 50/50 with anyone who successfully used her voice in an AI-generated song.
However, not everyone is as optimistic as Zuckerberg and Grimes about the potential of AI in media.
Spotify’s CEO said the music industry has “legitimate concerns” about the spread of AI-generated songs, adding that his platform is working with partners on solutions to protect artists.
Meanwhile, protection from AI was a key concern fueling the current Hollywood actors’ strike amid fears that studios could use AI-generated performances to digitally replace actors.
Zuckerberg and Meta did not immediately respond to Insider’s requests for comment sent outside regular business hours.
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