Noah Shnapp’s ethical Nutella and all the celebrities trying to save the planet with food

Stranger Things star Noah Schnapp is proving he’s more than just a pretty bowl cut with a new business venture: He’s launched a vegan and sustainable alternative to Nutella, the world’s most popular chocolate-hazelnut spread (unless you prefer the Fix & Fogg spread in this case). you have a more demanding palate than me).

Schnapp’s company is called TBH, which stands for “to be honest” for those of us who still write complete, grammatically correct sentences because, he said, “TBH is inspired by honesty. It’s about being transparent to ourselves about what we actually consume and then making changes for the better.”

The 17-year-old, who has garnered both audiences and critics for his portrayal of Will Byers in the Netflix smash hit series, said he always loved hazelnut spread on toast when he was “a kid”. – last year ? – he “didn’t realize my snacking habit wasn’t very good for me or the environment”.

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When he discovered that market-leading Nutella is not only enriched with sugar but also with palm oil, the production of which is a major contributor to deforestation and climate change, he decided to “create a new version of hazelnut cocoa spread with honesty and sustainability at heart”. .

TBH is palm oil free, has 50% less sugar than Nutella and three times the protein, and comes in eco-friendly packaging, including a jar made from recycled materials. A tree planting plan plants 20 more trees than needed for each crate.

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Noah Schnapp’s TBH spread is palm oil-free and even contributes to reforestation.

Celebrity food brands are nothing new, and there are some already astronomically wealthy stars out there making many more millions off food or beverage labels — Kendall Jenner has 818 Tequila, Mark Wahlberg has his burger chain, and Jay-Z has not one but two: his own ace of spades champagne and a 22-day meal plan with wife Beyonce.

But some, like Schnapp, are trying to do a little more than leave their money where their words are. In the grand tradition of Paul Newman, whose eponymous salad dressing company began donating all after-tax profits to charity in 1982, they not only give up their mouths on where the money is, they make the world a better place.

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Once Upon a Farm sources some of its ingredients from Jennifer Garner’s family farm.

Once upon a time there was a farm – Jennifer Garner

All-American Garner is health personified (her Instagram account really is a salve these dark days), and the actress’ food company is no exception.

Once Upon a Farm makes organic baby food using locally sourced ingredients that are sustainably grown – some of them on Garner’s family farm in Oklahoma.

The company is B-corp and Green-e certified and aims to feed one million starving children by 2024 through a partnership with charity Save the Children.

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Kristen Bell and this bar saves lives

This bar saves lives – Kristen Bell

Another actress working to end child hunger through her food company is The Good Place’s Kristen Bell, who launched her brand for Founded granola bars.

For every bar sold, the company donates a ready-to-use therapeutic food, or RUTF, a nutrient-dense paste used to treat malnutrition, to children in conflict-affected areas. Over 30 million RUTFs have been donated since launch.

The bars themselves do a good job too; each contains a full serving of fruits and vegetables.

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Cara Delevigne co-founded Della Vite with her sisters Poppy and Chloe.

Della Vite Prosecco – Cara Delevingne

The model and actress founded the sustainable Prosecco label Della Vite together with her two sisters, Poppy and Chloe.

The production is solar powered and the water is heated by the exchange system in cooling units, so that no more energy has to be generated. Unusually for Prosecco, the wine is filtered through a ceramic system to avoid drainage systems containing animal products, allowing Della Vita to be certified vegan.

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Bongiovi/Bon Jovi

Bongiovi Pasta Sauces – Jon Bon Jovi

According to legend and the brand’s website, when the Living on a Prayer rocker’s father, John Bongiovi Sr., started bottling sauces made from recipes passed down through his family, that’s just what he did with the caveat that a portion of the proceeds goes to charity.

For example, Bongiovi Pasta Sauces supports the Jon Bon Jovi Soul Foundation, which works to create safe and affordable housing in disadvantaged communities.

Jon himself is an investor in the company, which has the slogan, “It’s not your mother’s sauce… It’s my father’s!”

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George Clooney gave millions of dollars to charity when he sold his tequila company Casamigos.

Casamigos Tequila – George Clooney

Casamigos, which Clooney co-founded with Mr. Cindy Crawford Rande Gerber, is one of the OG celebrity tequila companies — they’re a dime a dozen these days — and isn’t charitable in and of itself.

But when the stars sold the brand to multinational beverage company Diageo in 2017 and Clooney raked in a $200 million payday, he donated at least 10% of that to charity.

It was announced at the time that Clooney and his wife, Amal, made a $1 million grant to the Southern Poverty Law Center, known for pursuing lawsuits against white Supremeists and other hate groups. They also donated $20 million of the proceeds to their nonprofit organization, the Clooney Foundation for Justice.