(Reuters) – Apple Inc is developing software to help users of its upcoming mixed reality (MR) headset create their own augmented reality apps, the information reported on Friday, citing four people working on the headset have worked.
According to a Bloomberg News report, the company has been in talks with about half a dozen media partners, including Walt Disney Co, to develop virtual reality content for its MR headset.
The iPhone maker did not immediately respond to a Reuters request for comment.
Mixed reality is one of three types of extended reality technologies commonly associated with the Metaverse. An MR headset could allow the wearer to use a real object to trigger a reaction in the virtual world.
The iPhone maker’s MR headset is slated to launch at this year’s spring event and will cost around $3,000, according to a separate Bloomberg News report.
That would be double the price of Meta Platforms Inc.’s Quest Pro virtual and mixed reality headset, which launched late last year for $1,500.
(Reporting by Tiyashi Datta in Bengaluru; Editing by Devika Syamanath)
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