OODA Loop – Why Web3 Companies Get Hacked So Often, According to Crypto VC Grace Isford

Before joining Lux in February, Isford was an investor at Canvas Ventures focusing on enterprise software and fintech. An investment in the data infrastructure she was working on at Canvas revealed to her the opportunity in the Web3 space for enterprises to “invariably share data at scale,” which motivated her move to crypto, she said. “That led me down the rabbit hole, and then I made a personal investment,” Isford said. “I got into yield farming, which coincided with my move to New York, where a lot of my friends are also active in the crypto and VC ecosystem.” Isford says her approach to investing in web3 is rooted in what she “ Circle of Competence” or the area in which it can be competitive compared to others in the industry. “NFT investing is very different from DeFi investing, which is very different from investing in crypto data infrastructure, and I would argue that any person who says they’re investing in Web 3 shouldn’t be investing in all of that – they should probably pick their sweet spot in their core competency,” Isford said.

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